Course in Marketing Tools | SRH Distance Learning University

AT A GLANCE

The contents of your certificate course

You will study marketing as a key function of market-driven business activities. You'll learn the basics of market analysis, the strategic importance of marketing and how to implement market-driven business management. By the end, you'll be able to apply marketing principles to real-world problems and develop suitable marketing strategies along the dimensions product policy, pricing, distribution, communication and brand management. Your findings will be documented in a final paper. You'll also gain practical skills in analysing, evaluating and controlling marketing processes, preparing you to make informed decisions in an increasingly dynamic and global business environment.

Degree: University Certificate in Marketing tools
Examination: Student Paper (20 pages)
Credit points: 6 ECTS
Learning duration: approx. 150 hours (incl. self-study and exam)
Regular certificate duration: 3 months
Access from date of purchase: 3 months + 15 months free support period
Certificate start: on the first day of each month
Certificate fee: EUR 840
Certification: submitted for state approval in accordance with the German Distance Learning Protection Act (FernUSG)

After active participation, you will receive an official certificate of attendance.
Participants who optionally complete the certificate with a successful exam performance receive 6 ECTS credits and a certificate of completion for the university certificate.

Your content

Fields of Marketing
The Marketing Management Process
Macro- and Microenvironment in Marketing
Situation Analysis
Strategy Formulation and Decision-making
Market Selection Strategies
Market Cultivation Strategies
Marketing Coordination
Marketing Controlling
Brand Management
Product Policy
Pricing Policy
Distribution Policy
Communication Policy

Your advantages

Gain a comprehensive understanding of marketing strategies and the ability to evaluate and manage marketing processes based on scientific principles.
Develop practical skills in analysing markets, developing marketing strategies, and using operational marketing tools.
Develop professionalism and communication skills, enhancing your ability to collaborate, manage feedback and

YOUR OUTLOOK

How to achieve your goals

Changing consumer behaviors, digital transformation, evolving market trends: challenges are a constant feature of the marketing landscape. The role of effective marketing is to harness these shifts, identify opportunities, and apply the right tools to craft impactful strategies that drive growth. Skilled professionals who master modern marketing methods are in high demand across functions such as branding, digital marketing, analytics, and strategy development, as well as in leadership roles in organisations of all sizes and industries.

YOUR PARTICIPATION

You meet these requirements

Do you want to shape the future of your organisation by applying cutting-edge marketing strategies to drive growth and brand success? Do you want to lead change by developing data-driven marketing strategies that increase customer engagement and competitive advantage? Then this Marketing tools certificate course will equip you with the skills to master modern marketing platforms and techniques, making you a valuable asset across all industries and sectors, in both the private and public sectors.

YOUR CREDITS

Recognition for a later course of study

Academic and non-academic achievements can be credited/recognised upon request. You can have successfully completed modules of the certificate course recognised in the degree programmes of the SRH Fernhochschule if there is a corresponding match in content. Please contact your student advisor for more information.

A solid understanding of marketing fundamentals and the right marketing methods are essential for developing effective strategies to tackle today’s complex business challenges. This certificate equips you with exactly that.

Prof. Dr. Marie-Louise Glas, Professor of Marketing

Your Registration

Ready to get started?

Register now for the certificate course. The registration process is simple and can be done right from your device: